MAREMAGNUM SHOPPING CENTRE, BARCELONA, SPAIN.
Located in Barcelona's fashionable portside, Maremagnum is much more than just a shopping centre.
To begin with, it’s location already makes it special; almost completely surrounded by water and accessible through a sophisticated wooden lifting bridge – for pedestrians only – called Rambla de Mar.
Maremagnum was aimed at an high street ‘aspirational’ audience that craved for high-end designer fashion and goods. Lilac Skies positioned and built the new brand for 5 years through event marketing, TV, radio, press, poster, point-of-sale and though the line campaigns within the B2C and B2B audiences. We’ve played a core part as a strategic partner in establishing Maremagnum as much more than shopping. It was conceived as an all-family entertainment facility rather than just a shopping centre.
The brand is carefully developed through creative campaigns and awareness built via a number of communication tools including web, outdoor press, poster campaigns, DM, TV Advertising and POS.