The Guardian newspaper approached Lilac Skies with the mission of creating a short movie about a recent success story. The Guardian was selected by the Media Week Awards for their sensational work in marketing and promoting Robert Mondavi Wines.
Lilac Skies created a show-reel to demonstrate the outstanding campaign The Guardian devised in increasing awarenesss in the Mondavi brand in the UK. The narrative of the approach and the history of Robert Mondavi himself served as the thread for the storyboard, choice of music, motion graphics and flair of the movie. Inspired by this, the sunshine state’s young, chic and sophisticated life-style was used as the undercurrent of the show-reel.
The Guardian had chosen just the right people to make their vision come real! Have a look for yourself.