Lilac Skies helped brand, position and market Triangle Shopping Centre to a newly identified consumer group named as the ‘Urban Achiever’, identified by Lilac Skies as a young, cultured audience into music, fashion and art.

We currently work closely with the owners on a 2 tier marketing strategy, B2B and B2C. The brand is carefully developed through creative campaigns and awareness built via a number of communication tools including web, outdoor press, poster campaigns, DM, TV and POS.